loopthrough is about putting focus, commitment, expertise, curiosity, respect and fun into the value delivered to clients.

Custom Web Software Engineering

Concept design

With 15 years of experience accross different technical stacks and various project complexities from small prototypes to world-wide enterprise products, I feel confident making decisions which stand the challenge of time and constant change.

Solution implementation

Having great ideas doesn’t mean much if the execution is not matching. My expertise in both object-oriented and functional programming and both back end and front end development help me contribute maximum value to any team in a flexible way.

Team leadership

Since 2009 working in the role of Senior Software Engineer. 3 years at Microsoft in the role of Senior Development Lead and Engineering Manager. I strive to understand business side very well and organize development towards achieving business goals with highest value while keeping long term sustainability of technical solutions.

About me

Ivan Jovanovic

Ivan Jovanovic

Full Stack Software Engineer

I am an experienced Full Stack Software Engineer, with 15 years of experience in building complex web applications for Swiss and the world-wide market.


  • Overall: Broad experience and interest in software engineering tools, processes, paradigms, techniques, practices and high-quality engineering culture
  • Backend: Golang, Java / Spring, Haskell
  • Frontend: JavaScript/TypeScript, React, Vue
  • Organizational: understanding business requirements, agile practices, team leadership, people management.


  • 2017 - 2018: Started loopthrough GmbH and helped different clients realise their ideas. Helped startup Fuel Social to implement first version of the idea of a real-time collaborative screenplay writing web application. Through collaboration with panter.ch participated in development of several online features for Globus Christmas offering and currently helping Migros Bank with delivery of the next generation internet banking solution for their clients.
  • 2014 - 2017: Senior Development Lead and Engineering Manager at Microsoft Schweiz. Leading a team of highly skilled engineers on Microsoft Social Engagement project built for acquisition, analysis and presentation of social media trends for world-wide clients. Helped Microsoft CRM department to integrate newly acquired Swiss startup Netbreeze and establish new architecture and tech stack of the fronted side of the product.
  • 2009 - 2014: Worked at local.ch, one of the most visited web products in Switzerland. As senior developer in an agile environment I took different responsibilities. Participated in migration of the platform from PHP to Ruby on Rails, lead implementation of first version of local.ch customer center, participated in solving many architectural, scalability and usability problems on the platform.
  • 2007 - 2009: Worked on back then one of the biggest social networks in Europe, tilllate.com. Implemented several prominent user facing features like full-text search of the content, personal user message wall.

loopthrough GmbH

Neunbrunnenstrasse 118
8050, Z├╝rich
+41 (0)78 694 81 71